P.J. Tucker is NOT The Sneaker King… He is A lot Extra


This cowl story seems in KICKS 26. Store now.

“My life all the time revolved round basketball since I gained my first ideas,” P.J. Tucker says. “My mother put a ball in my hand at 3 or 4 years previous. It was a Michael Jordan basketball aim with the backboard. I simply bear in mind being in Germany and enjoying and the enjoyment that enjoying basketball has introduced me for 34 or 35 years. If someone may see it by means of my eyes, the love and pleasure for the sport and the whole lot that kinda revolves and shapes the sport…The sport has been my life since I can bear in mind, and that love and pleasure for it—simply enjoying basketball—can be so crystal clear to individuals of why I play like I play and why I do what I do.”

P.J. Tucker will not be the Sneaker King.

P.J. Tucker is a basketball participant who loves sneakers. However he isn’t outlined by sneakers. 

He’s outlined by ardour. 

P.J. Tucker loves basketball. He loves the whole lot that comes with it, too. However he doesn’t love all of it greater than he loves the sport of basketball. 

A scorching sizzling day at The Higher Era in Houston is the backdrop for Tucker’s long-overdue KICKS cowl shoot. There’s a large image to seize right here. TBG is the sneaker retailer he co-founded and co-owns with Brandon Davis. We’ve shut it down for the day so {that a} Bentley Continental GT V8 may roll into the shop’s entrance yard. 

Tucker is aware of vehicles, planes and trains very nicely. He’s hooped everywhere in the globe. The son of Raleigh, NC, has performed for six NBA groups. Although he was the thirty fifth general decide in 2006, he didn’t discover a regular job within the League till 2012. These years in between had been spent enjoying abroad. 

As a world traveler, he has many tales to inform. A lot to his delight, we give him a process to sketch out the connection between tales, hoops and sneakers. P.J. excitedly maps out his basketball profession by highlighting the sneakers he most associates with every cease on his worldwide tour. 

Raleigh, NC, Enloe Excessive College Eagles, Class of ’03
“House Jam” Air Jordan XI

“Ohhhhh, I bought my ‘House Jams’ on going to New Bern Cook dinner Out. Now we have a sport that evening. After the sport, we go to Sheryl’s the place the social gathering’s at. It’s a hair and barbershop college. The girl’s [who owns it] son is our age and he threw events, and he threw them at his mother’s spot. After which afterward, we going to Cook dinner Out on the way in which residence. My order, again then, I used to be all in regards to the grilled rooster tray. Cajun grilled rooster sandwich. Lettuce, tomato, pickle, onion, cajun fries.”

Austin, TX, College of Texas Longhorns, 2003-06
Reebok S. Carter 

“I used to be coming with it in Austin. In Austin I’m rocking the Sean Carter Reeboks. ‘S. Dots’ with a polo and denims on. Killing them. they was a [size] 40, bro. they was a 40 with a belt. We’re going to The Drink. The Drink is the spot, that’s the stomping floor. Me, Vince Younger and the crew. All people is aware of the basketball gamers and soccer gamers had been at The Drink. The road is across the nook. You’re not getting in. We strolling straight in, straight to the upstairs and it’s shut down. It’s over. We ain’t dropping a dime. Behind the bar pouring, bro…that’s completely different. Hook ’em.”

Greektown, Toronto, Ontario, Toronto Raptors, 2006-07 
“Brown Crocodile” Nike Air Power 1 Low

“Toronto, we’re going to Cactus Membership. Vibes. I bought on the ‘Brown Crocodile’ Air Power 1s. Sure, I bought these on for positive. 100%. 100%. Oh my God. I had simply began getting NBA checks. Them joints was $1,500, bro, retail. $1,500? In ’06? Cactus Membership is a vibe, bro. It’s a restaurant-turned-speakeasy sort. It’s 4 ranges, [with] a rooftop…The lights on, going loopy, going loopy. You getting me hype over right here.” 

Broomfield, CO, Colorado 14ers [D-League], 2006-07
Nike Air Power 1 Low 

“I used to be rocking all white Air Power 1s and I took no good garments. It was, like, group sweats. I used to be out of my physique as a result of I actually, like…it was most likely one of many lowest factors of my life once they despatched me down. Oh man, it was dangerous. My swag was at an all-time low in Broomfield, Colorado.”

Holon, Israel, Hapoel Holon Tigers, 2007-08
Nike Air Yeezy 1 & Nike Air Huarache 2K8

“Finals MVP, a championship. Knocked off Maccabi for the primary time in 30 years. Going loopy. One in every of my favourite years—totally—in my profession, NBA included. Prime three for positive. However that was 2007-08. what dropped in ’08? They got here out in Tel Aviv. When you don’t know what they is, [in] 2008, Kanye West launched a shoe. That’s all I can let you know. He launched a shoe. Oh man. I bought them in Tel Aviv, canine. In Tel Aviv. I bought two colorways in Tel Aviv. I bought the grey and the tan. That was a yr, canine. Happiness, enjoying basketball once more. As a result of Toronto was a complete…Toronto tore me down, and Tel Aviv introduced me proper again. Again falling in love with the sport as a result of I used to be capable of play [again]. I solely performed 17 video games in Toronto. That’s why my quantity is 17. So, it was like Tel Aviv introduced me life again. After which I didn’t notice how a lot enjoyable I used to be going to have enjoying in Europe. And it was like, Oh yeah, that is it. Hear. Huarache ’08. Prime 5 basketball footwear ever to me. The white/blue/inexperienced pair. Oh my God. That yr I hooped in these all yr.”

Donetsk, Ukraine, BC Donetsk Tigers, 2008-10
Louis Vuitton Jaspers 

“I bought the Louis. They simply got here out. The all white on white, the black excessive prime, the grey with the pink backside. I bought all three in Kiev, Ukraine. All three. Walked proper within the retailer. They was good there. I would like a 12. LV 12. [They reply] One second. All three pair. Oh my God. Thoughts you, I’m paying much more as a result of the euro was kicking the shit out of the greenback again then. So we used to receives a commission and be like, Yo, give me some euros and…ah, it was dangerous. However it didn’t matter. That they had all three in retailer. It was loopy. On my own. In Ukraine they converse no English. I had a translator that was with me, like, 80 p.c of the time that the group paid for as a result of no one spoke English. And a driver and all that. However typically we landed in a metropolis, like, good cities, I simply dip out, all the nice cities, and buy groceries. It’s what I do. That’s like prime [Kobe] as a result of Ukraine was Kobe 3 and 4. Ukraine was all Kobe for me. It was nothing else. Like, iDs loopy. These had been the years of iD loopy. And that is probably the most cash I’ve ever made. I’m getting, like, $800,000 a yr tax free. We’re going loopy. So I’m shopping for 10 pair of iDs at a time. You bought nothing to do in Ukraine, so I’m simply on my laptop computer making iDs, sending them to my mother’s home. My mother boxing them up, placing my cereal containers [in them], my little stuff for me to eat and sending containers at a time. Oh, the care packages are footwear. The meals is extra. Throw some Cinnamon Toast Crunch in there for me, what I’m saying?”

Herzliya, Israel, Bnei Herzliya Basket, 2010
Nike Kobe 4

“Herzliya is loopy. We’re going to Herzliya Mall. Herzliya is on the water. They bought the mall on the water. The mall is actually on the seaside. Unbelievable. That they had a Nike Retailer. You already know…”

Thessaloniki, Greece, Aris Basketball Membership, 2010-11
Nike Kobe 5 

“Me and Bobby Brown used to go loopy at Thessaloniki. Kobe 5 yr for positive. We had the all gold uniforms and that yr the white/gold/black 5s [came out]. Had about 20 pairs of these. And simply ran by means of these. Ran by means of ’em. As a result of all over the place you go, you gotta suppose, like, we bought to Athens, Go to Nike Retailer. They bought shops right here? We go to the shop. They bought my measurement, I’m shopping for it each time. That manner you may have them on time. Taking part in in your league, like, enjoying in Barcelona, Moscow. Nike shops. All these prime Kobe years, although, are the simplest as a result of…making all these iDs to match the uniforms, shit was enjoyable.”

Quebradillas, Puerto Rico, Piratas de Quebradillas, 2011
Nike Air Power 1 Low 

“We’re going to Isabella Seashore. That was heavy Air Power 1. Puerto Rico, my Air Power 1 sport there was loopy. Daily, Air Pressured out. I’ve all the time been an enormous, large Air Power 1 [fan]. The place I’m from, that’s, like, the No. 1 shoe. the seaside, all white on whites. It was a clear, contemporary pair. That was all about that.”

Montegranaro, Italy, Sutor Basket Montegranaro, 2011
Nike Kobe 5 

“All Kobe. Italy was all Kobe.”

Bamberg, Germany, Brose Bamberg, 2011-12
Nike Kobe 8 

“Alright, so Bamberg is Kobe 8 and I might say my No. 1 Kobe. Loopy, as a result of on the time I believed the 8 was the most effective ever. I simply went loopy with the Kobe 8. And our colours had been purple, grey, black and white. And the Kobe 8 was simply so excellent for the iD, canine. We simply went insane with these. Once I consider that, apart from successful MVP, successful championships and doing all that, it was like, yo, the Kobes that yr had been insane. Taking part in in EuroLeague that yr, all people was carrying Kobe 8s, bro. Even after I have a look at footage from again then, all people was carrying Kobe 8s. It was like Kobe took over the world that yr with that shoe.”

Phoenix, AZ, Phoenix Suns, 2012-17
“Olympic” Air Jordan VI and Amar’e Stoudemire Nike Air Max2 CB ’94 PE 

“[I always ate at] Matt’s Massive Breakfast in the course of the season in Phoenix. I used to be carrying loads of warmth throughout that point. That was the primary large multi-year deal I signed. That was, like, filling within the blanks in my assortment. I began getting loads of stuff I wished that I didn’t have. I simply began going loopy. There was a retailer in Phoenix that was unbelievable throughout that point. Pound For Pound. Jay [Gaspar] had a pair that he had signed for him. And I used to be like, Jay—Jay is the tools supervisor for Phoenix. He’s been there since he was, like, 6 years previous. He was a ball boy at 6. He’s an OG tools supervisor. One in every of my favourite individuals on this planet. He’s the most effective. And he has Shaqs, Steve Nashs… And he has these white, grey and orange [Barkleys]. Ah, they’re stunning. With the S.T.A.T. on the facet. In order that was a mission of mine to seek out these and I did. And the black, purple and orange. And the all-purple.”

Milwaukee, WI, Milwaukee Bucks, 2021
Nike Boots and Timberlands 

“Nah, hear, Steny’s was the spot [where I hung out]. They usually’re large, large Milwaukee-everything followers. Milwaukee’s a bar city so all these kinda dive bars, native individuals go there every single day for his or her drink after work. It’s that vibe of Milwaukee and why the love of Milwaukee is so loopy. As a result of these persons are like, in the event that they love you, they love you. I can’t purchase a drink there. And the wild half, after I return, I’ll sneak in and simply shock all people. Like, all of the locals, the those that go there every single day. And it’s nonetheless, like, similar shit. It’s dope.”

Miami, FL, Miami Warmth, 2021-22
Nike Air Max 1 

“Right here we go, right here we go! I’m carrying warmth in Miami. I’m carrying runners loads in Miami. That’s simply kinda the vibe. The Air Max 98 or 95 with my little Nike working units. It’s so sizzling and chill. That’s simply the on a regular basis kinda uniform. Tank prime, working shorts, Air Maxes. That’s simply my on a regular basis there. Air Max 1s. I might say Air Max 1s as a result of that’s my favourite Air Max ever, and I wore Air Max 1s to demise in Miami.”

Philadelphia, PA, Philadelphia 76ers, 2022-23
Air Jordan I 

“In Philly I wore loads of Jordan Is, like, the traditional brown Travis. I bought a pair of ’85s and ’94s that I put on, those I put on put on. ‘Chicagos’ and ‘Breds’ each. They usually’re my go-to pairs. Each time I put on these footwear, I put on these pairs. Though I bought loads of ’85s and ’94s. They’re damaged in excellent. They’re tremendous snug. They’re, like, molded to my toes. They’re my footwear. They’re tremendous worn down, however they appear good.”


The Higher Era is formed like a container. It’s a large and slim retailer. Stroll in by means of the entrance door, flip left and P.J.’s part involves life. A floor-to-ceiling show case of his Sixers jersey, game-worns and Kobe-signed pairs are the greeting. An impressively in depth assortment of clothes follows. Two little seating pods shut it out, resting beneath a “17” made out of moss. 

Seated beneath the 17, Tucker is totally engaged. He’s speaking sneakers in a manner that he doesn’t usually get to speak sneakers. His excessive degree of animation is a welcome shock. He’s having a great time. Why doesn’t he share this facet of himself extra usually?

“It’s not that many who [have] actually, actually been in it and been doing it and actually perceive it,” he says. “I nearly inform them I don’t wish to discuss footwear anymore as a result of they don’t know. Folks don’t know, proper? I’m not mad at them, I’m simply uninterested in answering the identical questions. Sneaker King, how are you—blah. Like, bro, you haven’t any concept what any of that is about.”

He particulars how there are such a lot of individuals on the market who view him because the “Sneaker King.” They solely know one factor about him. There’s way more to him than sneakers. It’s a continuing in his life he can’t escape. Folks count on the anointed Sneaker King to behave a sure manner. He doesn’t put on sneakers for the general public’s approval, although. He does it out of the love that’s been talked about. That love is threatened always by the uninitiated. His work to guard the pure nature of his ardour is a every day dedication. 

“It will get ruined loads,” Tucker says about his ardour for sneakers. “There’s different issues that carry it again. This [conversation] is bringing it again, 1000 p.c. That is making me return and take into consideration my authentic love and why I do it and the way it got here to be. However even nonetheless, there are such a lot of different issues that tear it down and all of the those that don’t actually adore it. They simply kill it and destroy it. However that’s what makes me preserve going, too. Regardless, I can’t allow them to take the shine away from what we love. All of the issues that make it what it’s. It’s like, fuck that.”

He rolled as much as this shoot with roughly 30 pairs in two big baggage, together with the well-known 24-pair holder that longtime followers of P.J. will know. Time sadly ran out and never each pair might be photographed. They had been all hitters. Each single pair. Hype and resell worth all by means of the roof. That’s not the most effective half. One of the best half is that each one of them had been worn. Each outsole confirmed clear indicators of damage. And that is some stuff that’s so good that it’s really dumb. Dumb good. Silly good. Loopy good. 

“Kyle’s Wedding ceremony” Kobe 4s. “Board of Governors” XVIs. “Cactus Jack” IVs. “Pigeon” Dunk Lows. The Mags on the quilt. Dumb, silly, loopy good pairs that 99 p.c of individuals would by no means even put down on a carpeted ground in their very own home. However Tucker wears all of them. He wears many extra, too. He spent a couple of minutes in the course of the shoot exhibiting off images that aren’t a part of his Getty Pictures historical past, flicks from his days abroad. In actual time, when probably the most hyped-up pairs of Kobe 4s-8s had been getting launched, he was enjoying in them. He wasn’t holding them for later. He was making reminiscences with them on his toes. Even whereas at Texas, there are images of him hooping in Air Jordan XIVs, Nike Air Penny 4s and Air Jordan IIIs.

Footwear has all the time been about reminiscences and tales for Tucker. He doesn’t chase hype. He chases the indescribable feeling that sneakers give him. 

“It means one thing,” he says. “It places you in a spot and a time. And it provides you that feeling. And that feeling, like, there’s nothing like that. 

“I can’t,” he responds when requested to verbalize the feeling. “It’s laborious to place that feeling into phrases. It’s a type of issues that solely in your coronary heart, like, how that shit makes you are feeling. Nobody else will ever perceive it.”

KICKS 26 is OUT NOW!

He’s been speaking with everybody for years. What he’s saying on this interview has been stated with out talking many occasions earlier than. There’s one other layer he talked about about individuals not understanding him for who he’s. Eagle-eyed Instagram followers will see past the sneakers and the vehicles and see {that a} majority of Tucker’s captions must do with psychological fortitude and emotional evolution. He’s on a journey of betterment and the sneakers are a part of it. 

“Sneakers assist me emotionally by means of the whole lot,” Tucker says. “Simply the love for footwear retains my thoughts off of loads of bullshit that I might be serious about and coping with. The love and the job, particularly now simply because we bought a lot occurring inside sneakers, tradition, style and the whole lot. It’s one thing that provides my thoughts a break off of the whole lot else that’s occurring round me. And I feel completely different individuals have various things of their lives that, over years, they type of determine [themselves] out, , issues that make you cheerful. , you construct a backyard in your yard, no matter it’s. Wednesday evening bowling together with your boys. All people has one thing, and sneakers [have] all the time been my type of launch of the whole lot the place it’s simply pure and I simply adore it.”

There may be an intensely deep connection that Tucker feels with the sport and with what surrounds the sport, together with sneakers. After which there’s basketball itself. 

Tucker’s profession arc hasn’t been straightforward. He was a beast at Enloe Excessive, a person enjoying in opposition to little boys. He averaged greater than 16 factors a sport in his junior yr at Texas. He was a scorer whereas he was on the way in which up the ranks. However then he needed to change all of it up. Like he stated, the Raptors humbled him as a younger professional. When he went over to Europe, he was a scorer once more. He was a Finals MVP, a champion, a go-to man. The person. However his aim was to make it again to the NBA. Change was nonstop. He needed to proceed to adapt.

At all times evolving. 

At this level in 2023, his status as an NBA participant was set in stone a very long time in the past. It’s a gorgeous position. The 38-year-old is the final of a breed that went extinct a very long time in the past. He’ll do no matter is required to win. Nothing higher illustrates his want for glory than Sport 6 of the 2021 Finals. He performed 36 minutes of extraordinarily bodily hoops and solely took one shot. However his effort didn’t diminish in any respect. He had the most effective plus-minus of anybody in that sport. Protection, hustle, vitality, coronary heart—uncooked ardour. Good luck discovering anybody else within the League proper now whose effort wouldn’t go down in the event that they couldn’t shoot the ball. Ardour is the one manner {that a} efficiency like that’s doable. 

“[Desire to win] type of constructed, despite the fact that I’ve all the time been like that, it made it by means of the roof of honesty with myself,” Tucker says. “With the ‘humble, hungry,’ like, all that. However it’s extra understanding self. Understanding success, what it takes to achieve success and the way a lot you’d quite win than have particular person success. Then as soon as you determine that folks care about winners and never precise individuals, then that modifications your entire trajectory, too. All people desires to win, however all people desires to win the way in which that they wish to win. They wish to win being the person. They wish to win with all people saying their title. They wish to win with all people exhibiting their highlights on ESPN and their associates being all blissful, that type of factor. However who desires to only fucking win, proper? Who’s like, I simply wish to win! I wish to stand on the prime of the mountain it doesn’t matter what my stats are, it doesn’t matter what occurs. It ain’t loads. I’ll let you know that proper now. And to alter your entire shit to be a type of individuals to not likely care, to not care…Simply to win.”

He says that issues began to click on for him when he made it again residence from his abroad adventures. 

“There, I used to be the person,” he says about enjoying overseas. “I’m the man, proper? However then that’s how I realized to be a task participant within the NBA. From being the person in Europe, I realized to be a task participant as a result of I do know what I wanted. I do know what I wanted guys to do. In Israel, I had my boy Chris Watson. Each rebound, he’s working down 50-50 balls. I can rely on him. I knew what I used to be going to get from him. However it’s the self reflection of I’m not him and I’m not attempting to be him. I’m not attempting to struggle him for a place. I don’t wish to be James Harden. I’m P.J. What do you want me to do so that you can achieve success for us to win? I’m P.J. and I’m fucking the most effective P.J. there’s on this fucking sport. And no one can do what I do on a nightly foundation.”

His enjoying fashion and his enjoying fashion are each fully distinctive. And keenness for each video games drives all of it.

“My love for basketball created my love for sneakers,” Tucker says. “I didn’t simply [say] like, Oh, I like footwear. My first pair of footwear ever was a pair of Jordan Is in ’85. That was my mother. I didn’t decide that. However I did watch Michael Jordan and fall in love with the sport and love what he was carrying. Then from that it was like…growth.” 


Portraits by Atiba Jefferson.





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