Efficiently Held at Shougang Park in Shijingshan District, Beijing
BEIJING, Jan. 27, 2023 /PRNewswire/ — On January 18, the “Best Cultural Presents from China” Cultural and Tourism Commerce Promotion Marketing campaign (Session on New Enterprise Types of Tradition and Leisure), guided and arranged by the Division of Business Improvement of the Ministry of Tradition and Tourism, was efficiently held at Shougang Park in Shijingshan District, Beijing.
Because the Chinese language New 12 months is coming, the occasion is a cultural reward for shoppers from dwelling and overseas, and provides to the Spring Pageant environment. Below the theme “Colourful China with New Tendencies”, the occasion was held in hybrid format, with on-site actions reminiscent of product exhibition, roadshow presentation, interactive expertise and cooperation signing. Representatives from main home enterprises engaged in new enterprise types of tradition and leisure, reminiscent of on-line music, on-line video games, immersive expertise, e-sports and scripted leisure, attended the reside presentation. The occasion was concurrently broadcast reside abroad, and enterprises and organizations from Japan, South Korea, Israel, Malaysia and different international locations actively participated within the occasion on-line, attracting 1.799 million on-line contributors, with 583,000 abroad viewers, and practically 30,000 interactions. The occasion has facilitated a variety of cooperation tasks, involving an meant cooperation quantity of RMB 80 million. After the on-site actions, collaborating merchandise will even be distributed to home and abroad advertising platforms within the type of e-brochures and brief movies, and so forth., to additional develop the dissemination and affect of the occasion and assist cultural enterprises “go overseas”.
This occasion was sponsored by China Tradition & Leisure Business Affiliation and the Shijingshan District Individuals’s Authorities of Beijing Municipality, and arranged by the Institute of Artistic Business Know-how of the Renmin College of China and the Shijingshan District Bureau of Tradition and Tourism. Greater than 120 folks attended the on-site occasion, together with principals in cost from the Division of Business Improvement of the Ministry of Tradition and Tourism, the Beijing Municipal Bureau of Tradition and Tourism, and the Shijingshan District Individuals’s Authorities, ambassadors of chosen international locations in China, representatives from multinational enterprises and international enterprise associations in China, funding and financing establishments and media, in addition to consultants and students from dwelling and overseas.
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